Key dates.
All in one place.
Every release, show, deadline, and campaign milestone in one view. Check off dates as they pass — updates sync live for the whole team.
Album Art due / Full LP uploaded to Distro
Announce "Prepared To Lose" + show (countdown / pre-save link)
Promote show and upcoming single
Vinyl Art due
"Prepared To Lose" music video due
"Prepared To Lose" video teaser 1
"Prepared To Lose" video teaser 2
"Prepared To Lose" video teaser 3
"Prepared To Lose" Release / Album Announcement
Album countdown + pre-save link goes live
Promote Night Club 101 Show
Night Club 101
Thank people for Night Club 101 / continue P2L promo
Continue to promote "Prepared To Lose" song / video
Album Trailer release
"Rock and Roll Ruined My Life"
Announce Union Pool Show
"Cruise The Town"
Union Pool
Announce Album Release Show
"God Made A Farmer"
Rhinestone Cowgirl
Full album drops. "Rhinestone Cowgirl" music video premieres. All platforms activated simultaneously.
Album Release Show — Baby's All Right
What's due.
When it's due.
0
Total Deliverables
0
Received / Done
0
Outstanding
Overall Progress
Single 01 + Album Announce Assets
Ad Creative: Coming Soon — 15 sec (x4)
4 x 15-second ads with coming soon language
Ad Creative: Coming Soon — 30 sec (x4)
4 x 30-second ads with coming soon language
Ad Creative: No Copy — 15 sec (x4)
4 x 15-second video-only ads, no copy
Ad Creative: No Copy — 30 sec (x4)
4 x 30-second video-only ads, no copy
Album Announcement Trailer
Video trailer for LP announcement; ready for YouTube premiere + paid social
Press Photos
Final selects delivered for media and DSP use
"Prepared To Lose" — Out Now Ad Assets
Ad Creative: Out Now — 15 sec (x4)
4 x 15-second ads with out now language
Ad Creative: Out Now — 30 sec (x4)
4 x 30-second ads with out now language
"Rock and Roll Ruined My Life" — All Ad Assets
Ad Creative: Coming Soon — 15 sec (x4)
4 x 15-second ads with coming soon language
Ad Creative: Coming Soon — 30 sec (x4)
4 x 30-second ads with coming soon language
Ad Creative: Out Now — 15 sec (x4)
4 x 15-second ads with out now language
Ad Creative: Out Now — 30 sec (x4)
4 x 30-second ads with out now language
Ad Creative: No Copy — 15 sec (x4)
4 x 15-second video-only ads, no copy
Ad Creative: No Copy — 30 sec (x4)
4 x 30-second video-only ads, no copy
"Rock and Roll Ruined My Life" Music Video
Final MV delivered for YouTube premiere
"Cruise The Town" — All Ad Assets
Ad Creative: Coming Soon — 15 sec (x4)
4 x 15-second ads with coming soon language
Ad Creative: Coming Soon — 30 sec (x4)
4 x 30-second ads with coming soon language
Ad Creative: Out Now — 15 sec (x4)
4 x 15-second ads with out now language
Ad Creative: Out Now — 30 sec (x4)
4 x 30-second ads with out now language
Ad Creative: No Copy — 15 sec (x4)
4 x 15-second video-only ads, no copy
Ad Creative: No Copy — 30 sec (x4)
4 x 30-second video-only ads, no copy
BTS and Making-Of Video Content
For YouTube Shorts, IG Stories, and email
"God Made A Farmer" — All Ad Assets
Ad Creative: Coming Soon — 15 sec (x4)
4 x 15-second ads with coming soon language
Ad Creative: Coming Soon — 30 sec (x4)
4 x 30-second ads with coming soon language
Ad Creative: Out Now — 15 sec (x4)
4 x 15-second ads with out now language
Ad Creative: Out Now — 30 sec (x4)
4 x 30-second ads with out now language
Ad Creative: No Copy — 15 sec (x4)
4 x 15-second video-only ads, no copy
Ad Creative: No Copy — 30 sec (x4)
4 x 30-second video-only ads, no copy
IG Reel: "God Made A Farmer"
Final reel ready for Instagram / TikTok
IG Reel: "Fun Girl"
Final reel ready for Instagram / TikTok
LP Release Day Assets
"Rhinestone Cowgirl" Music Video
Final MV for YouTube premiere event on Aug 21
Ad Creative: Coming Soon — 15 sec (x4)
4 x 15-second album-level coming soon ads
Ad Creative: Coming Soon — 30 sec (x4)
4 x 30-second album-level coming soon ads
Ad Creative: Out Now — 15 sec (x4)
4 x 15-second album out now ads
Ad Creative: Out Now — 30 sec (x4)
4 x 30-second album out now ads
Ad Creative: No Copy — 15 sec (x4)
4 x 15-second video-only album ads
Ad Creative: No Copy — 30 sec (x4)
4 x 30-second video-only album ads
Per-single ad package breakdown
Four pillars.
One campaign.
Build on the emotional throughline established with the prior campaign. The meta narrative expands as each single drops — audiences who followed "It Wasn't You" are already primed.
YouTube is the long-term catalog builder. Two music videos plus BTS content create a discovery funnel that keeps working well after release day.
Email is the only channel Ok Cowgirl fully owns. We'll use it to make fans feel like insiders throughout the campaign.
Pitch strategy, playlist seeding, and profile optimization working in parallel with each single release.
Strong assets.
Built to deploy.
How each asset gets used
| Asset | Primary Use | Timing |
|---|---|---|
| Album Trailer | YouTube premiere, paid social, IG | May 6 |
| "Rock and Roll Ruined My Life" MV | YouTube premiere, Reels, discovery | Jun 9 |
| BTS and Making-Of | YouTube Shorts, IG Stories, email | Jul 14 cycle |
| IG Reels (2) | Organic Instagram, Spotify Canvas | Aug 11 cycle |
| Press Photos | Media pitches, DSP profiles, editorial | Throughout |
| "Rhinestone Cowgirl" MV | YouTube premiere event, all social | Aug 21 |
Where we play.
How we win.
The emotional throughline that ties the entire campaign together. Every piece of paid creative, every caption, every press angle lives inside this world.
Two MVs, BTS clips, and Shorts give us a cadence that builds discoverability and keeps delivering long after release day.
Editorial pitches go in 7 days before each release, paired with Canvas videos and third-party outreach across indie rock, alternative, and guitar-forward playlists.
Email is the only platform that can't change its algorithm on us. We grow the list on day one and make fans feel like insiders from the first single through release week.
The social strategy is designed to feel like Ok Cowgirl — not a label campaign. Candids, scenic shots, and genuine BTS moments keep the feed alive between formal release moments.