About Loose Change
Matthew DuFour.
Founder/CEO
Matt started his career in the Chicago office of NYC-based The Cornerstone Agency. While there he led specialty radio campaigns for The Strokes, White Stripes, Kings of Leon, Broken Social Scene, Wilco and many more. He also led the Chicago execution team on experiential marketing campaigns for clients like Converse, Adidas, Puma, VitaminWater and Diesel, connecting the brands to authentic, music-driven events in both traditional and non-traditional venue spaces. That work was noticed by Hard Rock Hotels, who recruited Matt for a Director of Vibe position based out of the brand’s San Diego location.
In that role Matt launched a number of new live music series with acts like the Black Lips, Built to Spill, Borns, YACHT, Penguin Prison, Best Coast and more and formed new partnerships with legendary rock venue The Casbah, national brands Electra Bikes and Nixon Watches, and local TV and radio stations.
Matt was then recruited for a senior management position with music/tech company ReverbNation in New York City. As VP of Artist Development, Matt played an integral role in the creation of a new division of ReverbNation called Connect which focused on identifying and developing the best acts on the Reverb platform. In that role, Matt ran a team of 20 that oversaw the identification and development of around 100 emerging artists. He also launched monthly new music events in NYC, LA and Nashville, produced two SXSW showcases and forged partnerships with The Fader Magazine, The Chase Marriott Rewards Card, Fender, SESAC and more.
Matt then reunited with former boss from Hard Rock Hotels, who was now with Virgin Hotels, and began consulting with the brand on the launch of their Nashville hotel. In that role he crafted the property’s musical point of view, including the music and entertainment programming for all three hotel outlets. He also acted as a brand ambassador for Virgin with all of the major record labels, management companies, booking agencies, and PROs in Nashville.
While consulting with Virgin, Matt launched Loose Change Ventures, LLC, a boutique venture fund focused on making early stage investments in and providing strategic leadership to entertainment-related start-ups. Through Loose Change Matt became an investor in and founding partner of boutique music house Academy Fight Songs. AFS is a joint venture between NYC-based companies Rough Trade Publishing, Bank Robber Music and Shout It Out Loud Music, and Nashville-based Big Plan Holdings and Loose Change Ventures. He currently runs business operations as the company’s Chief Operating Officer.
In addition to his professional obligations, Matt is also extremely committed to philanthropic work. In 2019 Matt launched the DuFour Family charitable fund with the mission of providing financial support to organizations that are committed to creating a more equitable and just society. He also sits on the boards of the American Cancer Society for the North Central region of the US (headquartered in Nashville) and The Give A Note Foundation.
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